OUR STORY

PART I

It all began in the year 1989. Keith decided to brave the storm and venture out on his own. With the tools he had developed since the beginning of his career and a sturdy foundation of clientele, Keith was ready to create something special. A snowball effect began to occur that required Keith to hire staff to help with the growing workload. Fast forward to the year 2017. Just when he thought the light to retirement was in sight he was pleasantly surprised to begin a new chapter...

Keith's public accounting career began

1980

Keith's public accounting career began

1980

Keith started his firm, Keith C. Rood, CPA

1989

Keith started his firm, Keith C. Rood, CPA

1989

Brandon's public accounting career began

2012

Brandon's public accounting career began

2012

Rood & Associates was formed

2017

Rood & Associates was formed

2017
Maruia, New Zealand 2014

PART II

Keith was ready to offer a piece of the cake to his son Brandon. Keith and Brandon felt their acquired specialties from different backgrounds would compliment each other wonderfully. After long deliberations, the two became partners and created Rood & Associates, LLP in 2017. The goal from the very beginning was to build an advanced one-stop-shop where clients praised our tax, audit and business advisory services. Once we realized clients were seeking trustworthy, transparent, competent professionals, the rest was history!