MEET THE TEAM
Keith Rood, CPA, MST
Keith Rood began his career in public accounting after graduating with a bachelors from Sacramento State in 1980. Five years later while working for a local, established public accounting firm, he decided to obtain his masters in taxation. In 1989, Keith made the leap to venture out on his own and create a CPA firm specializing in tax, assurance and business advisory services.
Keith has over 35 years of extensive experience servicing individuals, businesses, non-profits and governmental affiliates. His vast accumulation of knowledge within the assurance and tax arenas has set a precedent within the industry. In addition to providing traditional tax and audit services, Keith has carved out special niches within agricultural trade groups and non-profit entities.
PROFESSIONAL AFFILIATIONS
Member of the American Institute of Certified Public Accountants
Member of the California Society of Certified Public Accountants
EDUCATION
Bachelor of Science in Accounting from California State University – Sacramento
Master of Science in Taxation from Golden Gate University
HOBBIES AND INTERESTS
Sharing experiences with his wife, children and close friends, tennis, golf, camping and following his beloved sports teams.
Brandon Rood, CPA
Brandon Rood’s professional path began in the bay area after graduating from the University of California at Santa Barbara with a bachelors in Business Economics Emphasis in Accounting. A year and a half later, Brandon obtained his license to practice as a Certified Public Accountant. During his 5 year journey before partnering with Keith and creating Rood & Associates, he worked for two established public accounting firms in the Silicon Valley.
Brandon has worked with a plethora of clients delivering numerous services. His background involves providing tax and attest services to high net worth individuals and small to medium sized businesses. His experience in taxation helps guide individuals and businesses through the complex compliance landscape and sets a precedent for advantageous tax planning. Although taxation is his primary focus, Brandon has loads of experience in preparing audits, reviews and compilations for private and non-profit entities. He has worked a great deal with manufacturing, construction, real estate and trade associations, but his experience extends well beyond his primary industry focus.
PROFESSIONAL AFFILIATIONS
Member of the California Society of Certified Public Accountants
EDUCATION
Bachelor of Arts in Business Economics with an Emphasis in Accounting from the University of California at Santa Barbara
HOBBIES AND INTERESTS
Socializing with family and friends, playing any sport, adventuring in the great outdoors, traveling abroad and home improvement projects